工商管理專業swot分析
㈠ 企業管理SWOT分析
星巴克SWOT分析：
優勢-星巴克集團的盈利能力很強，2004年的收入超過6億美元。
劣勢-星巴克以產品的不斷改良與創新而聞名。(譯者註：可以理解為產品線的不穩定@)
機會-新產品與服務的推出，例如在展會銷售咖啡。
威脅-咖啡和奶製品成本的上升。
優勢－星巴克集團的盈利能力很強，2004年的收入超過6億美元。
• 劣勢－星巴克以產品的不斷改良與創新而聞名。（譯者註：可以理解為產品線的不穩定）
• 機會－新產品與服務的推出，例如在展會銷售咖啡。
• 威脅－咖啡和奶製品成本的上升。
Starbucks SWOT分析原文[2]
Strengths(優勢)
• Starbucks Corporation is a very profitable organization, earning in excess of $600 million in 2004.The company generated revenue of more than $5000 million in the same year.星巴克公司是一個非常能獲利的組織，在2004年收入超過六億元.該公司所產生的收入超過五億美元在同一年。
• It is a global coffee brand built upon a reputation for fine procts and services.它是一個全球性的咖啡品牌建立在一個聲譽良好的產品和服務。 It has almost 9000 cafes in almost 40 countries.它已差不多9000咖啡丫在近40個國家。
• Starbucks was one of the Fortune Top 100 Companies to Work For in 2005.， 在2005年星巴克就是財富100強公司之一。 The company is a respected employer that values its workforce.該公司的員工被僱主很尊重。
• The organization has strong ethical values and an ethical mission statement as follows, 'Starbucks is committed to a role of environmental leadership in all facets of our business.'該組織具有很強的道德價值觀念和道德使命， '星巴克致力於做行業的佼佼者。
Weaknesses(劣勢)
• Starbucks has a reputation for new proct development and creativity.星巴克在新產品開發和創造享有聲譽。 However, they remain vulnerable to the possibility that their innovation may falter over time.然而，隨著時間的推移，他們創新仍然容易受到動搖可能。
• The organization has a strong presence in the United States of America with more than three quarters of their cafes located in the home market.它廣泛存在於美國與四分之三以上的超市。 It is often argued that they need to look for a portfolio of countries, in order to spread business risk.它往往辯稱，他們需要尋求一個投資組合的國家，在以抵禦業務的風險。
• The organization is dependant on a main competitive advantage, the retail of coffee.該組織是依賴於一個主要的競爭優勢，零售的咖啡。 This could make them slow to diversify into other sectors should the need arise.這可能使它們緩慢，多樣化，進入其他行業應，如有需要。
Opportunities(機會)
• Starbucks are very good at taking advantage of opportunties.星巴克是非常善於利用機遇。
• In 2004 the company created a CD-burning service in their Santa Monica (California USA) cafe with Hewlett Packard, where customers create their own music CD.在2004年公司創建了一個CD刻錄服務，在他們的聖莫尼卡（美國加州）咖啡館與惠普，那裡的顧客建立他們自己的音樂CD 。
• New procts and services that can be retailed in their cafes, such as Fair Trade procts.在它的咖啡店裡提供新的產品和服務，如平價產品。
• The company has the opportunity to expand its global operations.該公司有機會擴大其全球業務。 New markets for coffee such as India and the Pacific Rim nations are beginning to emerge.新的市場咖啡，如印度和太平洋沿岸地區的國家都開始出現。
• Co-branding with other manufacturers of food and drink, and brand franchising to manufacturers of other goods and services both have potential.為共同品牌與其他廠商的食物和飲料，和品牌特許經營權的製造商的其他商品和服務都具有的潛力。
Threats(威脅)
• Who knows if the market for coffee will grow and stay in favour with customers, or whether another type of beverage or leisure activity will replace coffee in the future?誰知道，在未來，如果市場咖啡會增加，那些老客戶，是否會選擇另一種類型的飲料或休閑活動，在取代咖啡呢？
• Starbucks are exposed to rises in the cost of coffee and dairy procts咖啡和乳製品上升的成本.是星巴克暴露的一個問題。
• Since its conception in Pike Place Market, Seattle in 1971, Starbucks' success has lead to the market entry of many competitors and cat brands that pose potential threats.由於其概念被市場認可，在1971年西雅圖，星巴克的成功使進入市場的許多競爭對手和復製品牌構成潛在威脅。
'Starbucks' mission statement is 'Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow.' The following six guiding principles will help us measure the appropriateness of our decisions' more? '星巴克'使命是建立星巴克為世界上最優秀的咖啡，同時保持我們成長的原則。 '以下六個指導原則將幫助我們的措施是否恰當，我們的決定'呢？ Then go to Starbucks.然後回到星巴克。
Disclaimer: This case study has been compiled from information freely available from public sources. 免責聲明：本案例研究是從公開的免費信息源編制而成。 It is merely intended to be used for ecational purposes only.它僅僅是打算用於教育目的。
希望對你有幫助，謝謝。